> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dovetail.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Intro to insights

<Note>
  Our **Docs** feature will be renamed to **Docs** for all Dovetail
  workspaces from October 2025.
</Note>

The word 'insight' has a variety of different definitions. In Dovetail, an insight is a specific object type where you summarize and share high-level project findings in a simple format.

Docs are a flexible way for you to present high-level findings from common themes and trace important quotes back to their original source. In this lesson, we will cover two common types of insights you can create in a project – an atomic finding or a formal research report.

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## Insight as an atomic finding

The most common type of insight created by researchers in Dovetail is an atomic finding. Often referred to as a "nugget", an atomic finding represents a single, high-level finding from a project. This type of insight is useful for bringing together related pieces of evidence that contribute to any critical discoveries that require immediate attention or action.

These could look like:

* A discovery about human behavior and the underlying motivations behind that behavior
* Information that challenges what we believe about users and how they exist in the world
* Knowledge that uncovers fundamental principles that drive us towards seeing users in a new way

There are a few key pros and cons to creating insights that represent atomic findings from a project.

| Reasons for                                                                       | Reasons against                                                                                                                              |
| :-------------------------------------------------------------------------------- | :------------------------------------------------------------------------------------------------------------------------------------------- |
| Easy format for stakeholders to grasp the key takeaway without being overwhelmed. | Atomic findings may lack the broader context of a project, which can lead to misinterpretation or an incomplete understanding of the issue.  |
| Quick and easy share any early findings during analysis process.                  | Focusing on one finding might oversimplify complex issues, potentially ignoring underlying factors or contributing data from other projects. |
| Effective for drawing attention to urgent or critical information.                | Stakeholders may selectively use single findings to support their arguments, which can lead to biased decision-making.                       |

If you decide to create insights as atomic findings, here are a few tips we recommend:

* **Contextualize**: Encourage teams to provide context when sharing single-finding insights. This can include background information, related findings, or how the insight fits into the larger picture of the project or organization.
* **Link to broader goals**: Help teams understand how single findings connect to broader organizational objectives or customer needs. This can foster a more strategic approach to decision-making.
* **Encourage collaboration**: Promote discussions around single findings in team meetings or workshops to explore their implications and potential actions collaboratively. This can help mitigate the risks of oversimplification and cherry-picking.

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## Insight as a research report

The second most common insight is a research report. This typically is an in-depth summary of a single project with a collection of findings.

There are a few key pros and cons to creating insights that represent a research report of a project in Dovetail.

| Reasons for                                                                                                                                                 | Reasons against                                                                                                                                          |
| :---------------------------------------------------------------------------------------------------------------------------------------------------------- | :------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Allows for a deep dive into specific project data, leading to more detailed and actionable insights that are directly relevant to the project's objectives. | Docs are limited to the context of a single project, which might miss broader trends or opportunities that could be identified across multiple projects. |
| Easier to manage and communicate insights within a single project, reducing the complexity and potential for misinterpretation.                             | Focusing on a single project might lead to underutilization of resources that could be shared across projects.                                           |
| With insights tied to a specific project, it is easier to assign responsibility and track progress.                                                         | Can lead to siloed thinking, where teams are not aware of or do not benefit from insights gained in other projects.                                      |

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## Insight as a product requirements doc

To drive action from your research, product teams can use insights to create and share a product requirements doc. As you can link decisions directly to evidence from customer conversations, using insights is a compelling way to align teams on what to build, why it matters, and how to measure success.
