Difference between a field and a tag
A tag and a field serve different purposes in your raw data. While tags analyze the content of your data, fields describe the data source itself and provide context around it.Field
- Used to structure and categorize your raw data at a high-level. As a field lives across all data in a project, some examples of information you would capture as a field include the research method used, interview date, usability testing score, segment, and net promoter score.
Tag
- Used to group highlights and track themes within a single piece of raw data or across a set of data. They help you thematically group bite-size information captured within different pieces of data within a project.

Create data fields for a project
Data fields are useful for categorizing your raw data by research method, interview date, usability testing scores, segment, net promoter score, and more.- To add a field to your data, open a note within your project and click
+ New field. - From there, you can set a title, select a note field type, and enter a value to the note’s field.
- When you add a new field to a note, it will also be added to all other notes in that project. The property added for this field will be unique to the note.